MASP – Museu de Arte de São Paulo

The Museu de Arte de São Paulo (MASP) is a private not-for-profit museum founded in 1947 by business mogul and patron of the arts Assis Chateaubriand (1892–1968), becoming the first modern museum in the country. Chateaubriand invited Italian art dealer and critic Pietro Maria Bardi (1900–1999) to direct MASP, and Lina Bo Bardi (1914–1992) to conceive the architecture and the exhibition design. With the most important collection of European art in the southern hemisphere, MASP’s holdings currently consist of more than 10 thousand artworks, including paintings, sculptures, objects, photographs, videos and pieces of clothing from various periods, from Europe, Africa, Asia and the Americas.

Initially located on the street 7 de Abril, in downtown São Paulo, in 1968 the museum was transferred to its current location on Avenida Paulista, in the iconic building designed by Lina Bo Bardi, which has become a landmark in the history of 20th-century architecture. Making use of glass and concrete, in her architecture Lina Bo Bardi put rough, unfinished surfaces into harmony with aspects of lightness, transparency and suspension. The ground-level plaza under the building’s immense free span was designed as a multipurpose public square.

The architect’s radicality is also present in the glass display easels created to show the collection on the building’s second floor. By taking the artworks off the walls, the display easels question the traditional model of the European museum, in which the spectator is led to follow a linear narrative suggested by the order and arrangement of the artworks in the rooms. In MASP’s spacious picture gallery, the suspended and transparent exhibition design allows the public to engage in a closer relationship with the collection since the visitor can choose his or her own path among the artworks, move around them and see their backs.